Thanks to the agreement with the business network "Vite in Riviera”The best labels of Western Liguria will arrive directly by boat.
A new partnership is born in the name of promoting “Made in Liguria” promoted by the President of the business network Vite in Riviera Massimo Enrico and the president of "Luca Ferrari" Rinaldo Agostini to bring, dopor the "zero km products", even the great wines of Western Liguria directly by boat.
The project, commissioned by the councilor for the subsidiaries Fabio Macheda as part of the project to enhance the experiences of the Marina of the "City of the Wall", aims to capitalize on the enormous heritage of values linked to the food and wine of the territories of Western Liguria, as a vehicle infrastructure advertising, directed by Marino Agnese, which closed the last financial year with a profit of 167.000 euros.
“This agreement”, underlines Massimo Enrico, president of the business network Vite in Riviera and manager of the Regional Enoteca of Liguria based in Ortovero, "Represents a virtuous example of local marketing, where the excellence of the territories become testimonials of the same in a perspective of integrated tourism system."
"This partnership", specify Rinaldo Agostini and Fabio Macheda, "will support, through the project"Common 10 of Chamber of Commerce Italian from Nice and the French Riviera"Signed by the city of Alassio, the wines and oils of Western Ligurian companies in France, in the spirit of social campaigns "The #vinoligure does not stop!", dell'REGIONAL ENOTECA DELLA LIGURIA, and "ADOPT A CELLAR", Councilor Gianni Berrino, promoted following the crisis in the wine sector caused by the lockdown".
The protagonists of this local marketing project, curated by marketer Franco Laureri, are the twenty-seven wineries and olive oil companies of the network "Vite in Riviera”And with their offer of wines included in the denominations D.O.P., from Pigato all'Ormeasco, from Granaccia al Vermentino, with the oils of taggiasca e pignola, guarantee the best of the production of Western Liguria.
