Promotion and enhancement of the winemaking excellence of Western Liguria
Project Title: Western Liguria Before and After Vinitaly 2026
Beneficiary: Ingauni Viticulturists Cooperative Agricultural Society
Project Cost: 47.880,00
Financing granted pursuant to EU regulations
As part of the Liguria CSR (PSP 2023-2027) – Intervention SRG10 “Promotion of quality products” (DGR n. 948/2024), Viticoltori Ingauni carries out an integrated information and promotion programme for wines with Designation of Origin (DOP and IGP) of the territory. The initiative aims to promote local wine production (including Pigato, Vermentino, Ormeasco and Rossese) creating an ideal bridge between the major international showcases and local events. The project includes masterclasses with sommeliers, guided tastings, events in the cellar and multi-channel communication campaigns (press office, social media and multimedia content). Among the main stages planned are the Le Prime di events Vite in Riviera, June in the Cellar and Granaccia and Ligurian Reds.
Wine promotion DOP e IGT of Western Liguria at Vinitaly 2026
Project Title: Vinitaly 2026 – Western Liguria: Wine and Territory
Beneficiary: Ingauni Viticulturists Cooperative Agricultural Society
Project Cost: 99.927,50
Financing granted pursuant to EU regulations
As part of the CSR Liguria (PSP 2023-2027) – Intervention SRG10 “Promotion of quality products”, Viticoltori Ingauni is carrying out an information and promotion project dedicated to wine production with Designation of Origin (DOP e IGT) of Western Liguria. The initiative focuses on participation in Vinitaly 2026 (April 12-15, 2026, Verona), the sector's leading international showcase. A dedicated 85-square-meter stand will host guided masterclasses with sommeliers, technical tastings, and B2B activities aimed at buyers, Ho.Re.Ca. operators, and the media. The program is complemented by a multi-channel digital communications campaign to highlight quality, sustainability (organic and SQNPI products), and the strong connection with the local area.